Deeper Insights

Revealing consumer truths and finding solutions

See our work

Who we are

Linda McDonald founded Deeper Insights and has expertise in qualitative research. The clue is in the name we provide deeper insight and solutions.
In her long career Linda has worked with numerous brands. Frequently used for her specific abilities to handle sensitive subjects - from incontinence to teenage spots. Linda brings the consumer's voice to the decision makers, identifying unmet needs and triggers.

What we do

    Specialisms include:
  • Retail
  • NPD / Proposition checking
  • Travel / Tourism
  • Healthcare
  • Technology
  • DIY
  • Pitch Research

We find the right approach to solve the problem.
We have our own recruiter database to recruit fast and accurately.
We find out the things you didn't know you didn't know... yes that deep! To help our clients get the edge.
We help agencies win pitches by digging deeper for those emotional trigger blips and insights to identify relevent, motivating and distinctive ideas.
We do it well, we do it at a fair price and we don't hang about.

Just some of the many clients Linda has worked with

Contact Me